Patek Philippe and Girard-Perregaux have both raised their list prices, with Breitling and Rolex following suit!

As 2025 draws to a close, reflecting on the year's frequent tariff issues and soaring gold prices, many  watch brands have already implemented multiple price adjustments in the US market, and the domestic market is inevitably facing similar situations.Since November, Girard-Perregaux, Ulysse Nardin, and  Patek Philippe have all adjusted their prices, and according to reliable "insider information" from netizens, Breitling will also make price adjustments in December, and Rolex in January.

Model	7128/1R-001	5811/1G-001	5168G-010	6196P-001
Original	￥680900	￥661000	￥466100	￥419000
Now	￥723100	￥701900	￥495000	￥4450

Model	6002R-001	5308G-001	5811/1460G-001
Original	￥18055600	￥12182000	￥6265000
Now	￥18549500	￥12512300	￥6434900

The majority of watches, including those in the complicated timepiece and classic watch series, have seen a price increase of approximately 6.2%. A few high-jewelry watches and ultra-complicated timepieces priced over one million have seen price increases of approximately 2.7%. In short, it can be understood that lower-priced models have seen larger increases, while million-dollar watches have seen smaller increases. However, some million-dollar models have indeed seen price increases of approximately 6.2%. Here, I have listed some popular watches currently sold on the official website as examples for your reference.

Rolex is set to raise its list price on January 1, 2026. All-gold models will see an increase of approximately 14%, two-tone models approximately 9%, and stainless steel watches approximately 6%. The rise in gold prices makes a collective price surge for all gold watches inevitable. While there are no leaks yet regarding platinum models, it's estimated they will also see a price increase.

In summary: According to reports, Breitling will also see its second price adjustment of 2025 in December. Other brands are likely to follow suit with similar increases. Given the current trend in the luxury goods market, price reductions are highly unlikely, so seizing the opportunity to buy now is crucial.